7UP Gold

Photo:  Fizzled Out

Lately I have craving this product, even though I haven’t taste it in over 25 years.    7UP Gold was marketed spin off of 7UP for that came out around 1988 and they discontinued it a year or so later citing low sales.   I was devastated as it was, and still is, my all time favorite soda pop.

It was a dark amber color and tasted a little like ginger ale with a splash of cinnamon and hint apple in a caffeinated, carbonated beverage.   The brief history over a Fizzled Out does sum up some of the reasons why it failed.  t was a product developed by Dr. Pepper and was decided to be marketed as a spin off of 7UP that was releasing Cherry 7UP at the same time; 7UP has always been marketed as a clear caffeine-free product and although Cherry 7UP continued that tradition, 7UP Gold went against that grain.   Another the marketing starting with the name.   While the name somewhat described the the color, it was actually more of the color of a dark ale and the name gave you no clue as to what it would taste like.  Another was the can itself being red with dark yellow darts.  I recall before trying it, especially since Cherry 7UP was released at the same time, I expected it to have a fruity flavor.   Lastly, the commercials, liked the one below tried to market it as cool and edgy, but was just strange and even worse, didn’t describe the product.

I think it might have been a success had it been marketed as 7UP Spice or even better as spin-off of Dr. Pepper as it was a take on their taste and developed in their labs.

I wrote 7UP to see if there were any plans to market it again, but unfortunately there isn’t.   Below is the response I received.

“It wonderful to hear that you really loved 7UP Gold, but I’m sorry you miss it.  I hate to be the bearer of bad news, but there are no current plans to reintroduce this product into the marketplace.  I will, however, let our marketing team know that you would love to see it again in the future.  Hopefully you’ll be able to enjoy this again someday.”

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