Diet Coke IT’S MINE™ Label Campaign – Over 2 Million Different Prints
The latest campaign by Diet Coke is unique designer labels with over 2 million different designs. The campaign was created by Coca-Coca Israel with assistance from with help from Gefen Team, Q Digital and HP Indigo to auto-generate unique designs using an algorithm.
In our area (Fort Wayne, Indiana) I have mostly seen ones with white and pastels with bits of black like on the bottle above and on the plastic bottles below.
Label on 3 20ounce Diet Cokes
Some of the vast array of designs on bottles of Diet Coke Bottles at bottling plant
Some of the labels created by an algorithm before going on the bottles at a bottling facility